Portfolio

Hey, I’m Gemma Louise, and I specialise in helping independent beauty and wellness businesses develop their first structured digital marketing strategies.

I utilise SEO, social media, and email marketing to increase visibility, build trust with audiences, and generate consistent client bookings.

Across my work, I’ve seen the same challenge. Highly skilled professionals with little time and minimal experience in digital marketing, but a real desire to grow and get themselves out there. My role is to simplify that process by creating clear, structured marketing systems that work and make sense to business owners.

My approach blends creative storytelling with data-led decision making. I’ve taken a business from page 3 to number 1 on Google in just 3 months, delivered email campaigns with 22% open rates and 3.3% CTR, and achieved 387% growth in reach, 192% in engagement, and 139% growth in followers.

I focus on marketing that not only looks good but delivers measurable results that help businesses stand out and generate consistent ROI.

Michelle Woods

Michelle Woods Beauty & Sports Massage already had strong visibility and was successfully reaching new audiences through social media. The challenge was turning that attention into paying customers. I developed a more conversion-focused content strategy designed to move potential clients through the funnel by addressing pain points, communicating treatment benefits, building trust, and encouraging action.
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Pretzel Play

Early Years Learning & Play-Based Training. Northern Ireland–based, serving women throughout the UK. A one‑month organic social media campaign transformed an unbranded, inconsistent page into a recognisable early‑years learning brand, increasing engagement and course awareness through value‑led educational content.
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Skin Studio

Semi-Permanent Makeup, Beauty and Aesthetics • Newton, Nottinghamshire A structured organic social media strategy transformed an inconsistent, underperforming page into a recognised local beauty brand, increasing reach by 387%.
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KEW Beauty

Independent Beauty Therapist • Bingham, Nottinghamshire Introduce a structured email marketing system to improve communication and generate client bookings.
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Body Performance Therapy

Independent Massage Therapist • Bingham and surrounding areas A structured SEO blog strategy transformed this website from a passive presence into a consistent source of new client enquiries, achieving page 1 Google rankings within three months.
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Alongside my consultancy work, I've been writing professionally for B2B and B2C clients since 2018.

I specialise in content for founders, managers, and self-employed professionals, helping them communicate with clarity, build authority, and provide genuine value to their audiences. My work spans industries including legal, technical, fitness, accounting, and leisure.

From long-form blog content and copywriting to email campaigns and print media, I'm comfortable working across both digital and traditional channels. Whatever the format, my focus is the same: taking complex or specialist subjects and turning them into content that's clear, compelling, and useful to the reader.