Skin Studio

Semi‑Permanent Makeup, Beauty, and Aesthetics

Newton, Nottinghamshire

Although Skin Studio had already introduced its social media presence, the page wasn’t performing and struggled to attract new followers. I took over to establish a clear strategy, build brand awareness, and drive measurable growth.

Key Results

387%
Increase in Reach

192%
Increase in Engagement

139%
Increase in Followers

The Challenge

The business had recently launched its social media presence but lacked a clear strategy to attract and engage potential clients.• No consistent brand identity • No content strategy or posting schedule • Limited understanding of social media marketing • Low visibility and audience engagement • Inconsistent messaging across posts

The Strategy

A tailored social media strategy was created to build brand awareness, establish consistency and encourage long-term audience growth.• Develop a recognisable brand style and tone of voice • Create a structured content calendar • Balance educational, promotional and engaging content • Optimise captions, hashtags and posting times • Build trust through consistent, value-driven content

The Execution

A complete organic social media strategy was implemented, focusing on consistent, high-quality content that reflected the business and its target audience. Each post was planned around customer interests, seasonal trends and the clinic's services, while branding, messaging and visual design were standardised to create a professional and recognisable online presence. Performance was monitored throughout to refine the strategy and maximise engagement.

The Results

The structured content strategy transformed the account from an inconsistent social presence into a recognised local beauty brand with significantly higher visibility and engagement.
• Reach increased by 387%
• Engagement increased by 192%
• Followers increased by 139%
• Improved brand consistency across all content
• Established a recognisable and professional online presence
• Increased awareness of the clinic's full range of treatments

18th sale final
Fri 5th Lash lift
Fri 10 lashed brows fix problems
Sat 12th Skin reset facial
Sat 30 Lash Lift and Tint
Thurs 25 Glass Facial
Tues 1st Barbie tox
Tues 30 Korean lash lift
Wed 10th Korean Lash Lift
wed 24 glass facial fun

The business had no clear branding, inconsistent content and little understanding of how to use social media to attract new clients.

  • No clear brand identity or visual consistency
  • Irregular posting with low engagement
  • Limited reach and minimal audience growth
  • No structured content strategy or optimisation

The business now has a consistent, professional social media presence that builds brand awareness, increases engagement and supports ongoing business growth.

  • Strong and recognisable brand identity
  • Consistent posting with strong engagement
  • Increasing reach, visibility, and follower growth
  • A structured, optimised content strategy driving ongoing enquiries