One human. Many hats.

I’m a Digital Marketing Consultant specialising in helping health, wellness, and beauty businesses grow through strategic, results-driven marketing.

My career began in journalism, where I discovered the power of storytelling, a skill that continues to shape every marketing strategy I create today. With an MSc in Strategic Digital Marketing (Distinction) and a background in journalism, PR, copywriting, and content marketing, I combine creativity with data to create marketing strategies that don’t just look good, they deliver measurable results.

Since launching Direct Pulse, I’ve helped businesses improve their online visibility through SEO, content marketing, social media, email marketing, website optimisation, and digital strategy. My focus is always on understanding what makes each business unique and creating marketing that attracts the right audience and supports long-term growth.

Alongside my consultancy work, I’ve been writing professionally for B2B and B2C businesses since 2018. While I specialise in digital marketing for the health, wellness, and beauty sector, my writing experience spans a diverse range of industries, including legal, technology, finance, fitness, government, lifestyle, and professional services. This breadth of experience enables me to adapt my writing to different audiences while communicating complex topics in a clear, engaging, and accessible way.

When I’m not working with clients, I’m usually writing which explains why this website has two blogs. One is all about marketing: practical advice, tips, and strategies for businesses. The other, Life Unfiltered, is exactly what it sounds like…my thoughts, stories, opinions, and the occasional random life scribble. Why have two blogs? Simply because I wanted to. Marketing is my profession, but writing has always been my passion, and not everything I write needs to be about SEO.