Michelle Woods Beauty & Sports Massage already had strong visibility and was successfully reaching new audiences through social media. The challenge was turning that attention into paying customers. I developed a more conversion-focused content strategy designed to move potential clients through the funnel by addressing pain points, communicating treatment benefits, building trust, and encouraging action.
Early Years Learning & Play-Based Training.
Northern Ireland–based, serving women throughout the UK.
A one‑month organic social media campaign transformed an unbranded, inconsistent page into a recognisable early‑years learning brand, increasing engagement and course awareness through value‑led educational content.
Semi-Permanent Makeup, Beauty and Aesthetics
• Newton, Nottinghamshire
A structured organic social media strategy transformed an inconsistent, underperforming page into a recognised local beauty brand, increasing reach by 387%.