Skin Studio
Semi-Permanent Makeup, Beauty and Aesthetics
• Newton, Nottinghamshire
A structured organic social media strategy transformed an inconsistent, underperforming page into a recognised local beauty brand, increasing reach by 387%.
Portfolio
Hey, I’m Gemma Louise, and I specialise in helping independent beauty and wellness businesses develop their first structured digital marketing strategies.
I utilise SEO, social media, and email marketing to increase visibility, build trust with audiences, and generate consistent client bookings.
Across my work, I’ve seen the same challenge. Highly skilled professionals with little time and minimal experience in digital marketing, but a real desire to grow and get themselves out there. My role is to simplify that process by creating clear, structured marketing systems that work and make sense to business owners.
My approach blends creative storytelling with data-led decision making. I’ve taken a business from page 3 to number 1 on Google in just 3 months, delivered email campaigns with 22% open rates and 3.3% CTR, and achieved 387% growth in reach, 192% in engagement, and 139% growth in followers.
I focus on marketing that not only looks good but delivers measurable results that help businesses stand out and generate consistent ROI.
Alongside my consultancy work, I've been writing professionally for B2B and B2C clients since 2018.
I specialise in content for founders, managers, and self-employed professionals, helping them communicate with clarity, build authority, and provide genuine value to their audiences. My work spans industries including legal, technical, fitness, accounting, and leisure.
From long-form blog content and copywriting to email campaigns and print media, I'm comfortable working across both digital and traditional channels. Whatever the format, my focus is the same: taking complex or specialist subjects and turning them into content that's clear, compelling, and useful to the reader.