Kew Beauty
Independent Beauty Therapist
Bingham, Nottinghamshire
Introduce a structured email marketing system to improve communication and generate client bookings
Key Results
22% Open Rate
3.3% Click Through Rate.
The Challenge
At the start of the project, email marketing was being used inconsistently and without a clear strategy, limiting its effectiveness.
• No structured email marketing strategy
• Emails sent inconsistently without a clear purpose
• Limited effectiveness as a marketing channel
• Content lacked clear value for the audience
There was a lack of branding throughout previous email comms
The Strategy
A structured approach was developed to turn email into a reliable communication and booking channel.
• Develop a structured email marketing approach
• Focus on consistent communication with clients
• Combine educational and promotional content
• Use email as a channel to encourage bookings
Develop a clear brand identity in line with the website and clinic to carry throughout email campaigns
The Execution
The strategy was implemented through a series of simple, repeatable systems designed for consistency.
• Introduced a bi-weekly email newsletter schedule
• Created engaging newsletter content combining education and promotions
• Developed exclusive email campaigns to drive bookings
• Established consistent tone of voice and brand messaging
The Results
The introduction of a structured system led to clear improvements in engagement and client bookings.
• Clients began booking appointments directly through email campaigns
• Exclusive email promotions generated new bookings
• Email became a consistent communication channel with clients
Before and After
Before
The business sent occasional, unstructured emails with limited impact
After
The business now runs a consistent email marketing system that generates regular bookings
Key Take Away
This project demonstrates the impact of introducing simple, structured systems to improve marketing performance. A structured email strategy can transform inconsistent communication into a reliable client booking channel
